SEO Tips For Google Instant - Revised

We've talk about SEO tips for Google Instant in the past but things change and Google's autocompletions algorithm within Google Instant has changed over the past six months.

A WebmasterWorld thread is discussing new techniques that you may be able to use to "optimize" for the autocompletions within Google Instant - also known as Google Suggest.

One SEO claimed the algorithms has changed so much that he doesn't feel it is even worthwhile to try to go after Google Instant autocompletions anymore.

He said:

I had a campaign last year that netted me $45,000 but recently Google changed its algo or manually edited the autocomplete for my sector. It's a neater subset. But I don't think I'll bother in the future. I assume the algo will have some special scrutiny for every major autocomplete phrase if it doesn't already.

If you can rank for the autocompletions, you can make a lot of money. So why is it hard to do so now?

Tedster said they have become much more localized and geotargetted.

Search suggestions are intensively geo-targeted, showing different choices in different geographies, sometimes even down to the zip code level! That's going to be difficult to take into account if it affects your chosen terms.

When a client of prospective client of his loses a nice chunk of traffic, one of the main things he looks at is not the SEO but if Google Instant changed the search suggestions for the query they lost traffic for. And they do often enough.

Have you noticed drastic changes to the suggestions/autocompletes in Google Instant?

SOURCE

CO.CC returns in Google Search After 6 Month Ban!

Six months ago, Google publicly wiped out any co.cc domain from showing in Google's search results. That subdomain wide penalty seems to have now been lifted.

A search for [site:co.cc] returns over a 100 million results now:

The results started appearing about ten days ago, when before, it returned nothing:

Boilerplate text - Google Update

Many websites have it, the boilerplate text on the site. Either it is a repetitive copyright or legal disclaimer on the footer of every page or it is a statement of some sorts find on all your pages.

Boilerplate text comes in many flavors and locations but Google says they handle it just fine.

A Google Webmaster Help thread has Googler John Mueller telling a webmaster not to worry about having boilerplate text on the page.

John said:

Google is generally quite good at recognizing "boilerplate text" (text which you repeat on many pages) and treating it appropriately. I wouldn't worry about having to place a disclaimer on your pages. If you want to make it clearer to search engines that it's not relevant to your content, you could also just place the text in an image (personally, I'd just place the text on the pages normally).

One of the Google update posts talks a little bit about boilerplate text. They wrote that they improved "Better page titles in search results by de-duplicating boilerplate anchors." Adding, "We [Google] look at a number of signals when generating a page's title. One signal is the anchor text in links pointing to the page. We [Google] found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. The result is more relevant titles that are specific to the page's content."

Source

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when I said nnn I meant nnn, not mmm or nmn or nnnn

‎(And I'm ### if I can find a way to say "Look, when I said nnn I meant nnn, not mmm or nmn or nnnn") -

For the past year or so, searchers at Google have expressed their displeasure with Google changing their search query because they think the searcher really wants to search something else.

But now those complaints are reaching over to Microsoft's search engine, Bing.

We've all seen it. You search for something and Google and now Bing, show you search results for something that doesn't match your exact query. Sometimes Google will be bold enough to say, you searched for X but we are showing you results for Y. Sometimes Google won't show it at all. Same with Bing.

A WebmasterWorld thread has a complaint from a Bing searcher who said "Now they're doing it too," referring to Bing doing what Google has been doing.

It can be frustrating to not find what you are looking for. Bing's Duanne Forrester said in response to the specific query example:

Ummm. if it's the number one result on G, the Facebook page for the, and I'm assuming here, "artist" that I'm seeing...it could be because of the inappropriate language the FB page is showing in its description.

Couple that with low query volume, and most typos still leading people to something they wanted (maybe they typoed but actually wanted Jimmy?) and you could have an answer on this particular phrase.

Tips to attract targeted traffic

Generating highly targeted traffic or visitors that have the intent of availing the services or products that you are offering is the best way to really earn from your website. Here are some of the tips that you can follow to generate targeted visitors:

1. Target easy to rank long-tail keywords through blog posts.
2. Targeting 3-5 keywords for each page on your site.
3. Dofollow blog commenting on the same theme blogs.
4. Guest blog posting strictly related to the keywords you are targeting at.
5. Forum participation by establishing yourself on forum sites through genuine and active participation.
6. Article submission and converting them to PDF, PowerPoint presentation and videos and submitting them to respective channels can extremely amplify your site's traffic.

Download Your Search Queries Via App

Google announced a new application, a Python script, that lets you download all your search queries available from Google Webmaster Tools.

Google is offering this for two reasons:

(1) They don't have the ability to download search query data via the Google Webmaster Tools API - yet.

(2) They removed about 10% or so of the search queries that show in your analytics when moving to SSL search and that will just get worse over time.

For more details on how this script works, see the Google Webmaster blog.

Google's John Mueller said on Google+:

If you haven't messed with Python, here's your chance to do something cool with it -- download the search queries data from your Webmaster Tools account, and automatically upload it as a Google Spreadsheet for your long-term logs.

Python isn't that complicated (if you're used to basic programming :-)), you just have to watch out for the indenting. Once you get used to it, it's really fun, powerful, & simple!

Fake Google Rich Snippets: Next Spam Target

A WebmasterWorld has SEOs and Webmasters complaining that they are noticing their competitors beginning to fake the rich snippets by planting their own microformats into the source code of the page.

Faking rich snippets is fairly easy. All you need to do is add any of the available markup to the page and if Google accepts it, it shows up in the Google search results.

You can fake things such as reviews, people, products, businesses and organizations, recipes, events, music and much more. In fact, recently, Google has been showing and allowing more and more sites to display these rich snippets in the search results.

Is this an issue for you? One webmaster said:

I have lost count the different ways I have seen reviews being faked. Google does have some safeguards in place but if you are creative enough you can get around them.

If you are not experienced I would beg you to think twice before playing around with this. Most inexperienced (and even some experienced) people end up causing themselves more harm then good when taking these shortcuts.

Source: - http://www.seroundtable.com/fake-google-rich-snippets-14492.html

Google paying Mozilla $300 million per year for search deal

Mozilla announced they have reached an agreement with Google to renew their Firefox search deal, to make Google the default search provider in Firefox.
The deal is extended for another three years.

This gives Mozilla some breathing room, as Google's browser, Chrome, continues to chip away marketshare from Firefox, Mozilla's leading browser.

Does Google need to do this deal? Probably not, but clearly there is some interest on Google's side for agreeing to renew the deal for three years.

"Under this multi-year agreement, Google Search will continue to be the default search provider for hundreds of millions of Firefox users around the world," said Gary Kovacs, CEO, Mozilla.

"Mozilla has been a valuable partner to Google over the years and we look forward to continuing this great partnership in the years to come," said Alan Eustace, Senior Vice President of Search, Google.

Matt Cutts, Google's head of spam, said on a Google+ post, "Yay, Mozilla and Google renewed their partnership on Firefox! Mozilla is an important, independent voice in the web space, so I'm glad that we're working together."

Bing May Discount Clicks On Popular Domain Names

A WebmasterWorld thread has a discussion around a new Microsoft research paper named Domain Bias in Web Search (PDF).

The paper describes how reputable and popular domain names have a strong bias in the search results. Searchers are more likely to click on the results from a popular domain.

What is the issue with that? Well, they say in the paper that the "existence of domain bias has numerous consequences including, for example, the importance of discounting click activity from reputable domains."

In short, if Bing uses click data for ranking purposes, which they do on some level, then they have to factor in discounting in clicks from reputable domains to reduce the bias searchers have towards them.

Why does it matter if reputable domains get clicked on more, they should? Well, according to their study, in a blind searcher test - if you remove the domain factor, searchers are much less likely to click on those results. So to remove bias in the search results, they want to dampen the click factor ranking algorithm to not artificially inflate those results.

Google Hosting SEO Advice

A new blog post by Pierre Far on the Google Webmaster Blog talks about SEO advice for hosting companies.

The blog post goes through common hosting related issues Google spots, including ways for hosting providers recognize, diagnose, and fix these issues.

It covers:

• Blocking of Googlebot crawling
• Availability issues
• Invalid SSL certificates
• Wildcard DNS
• Misconfigured virtual hosting
• Content duplication through hosting-specific URLs
• Soft error pages
• Content modification and frames
• Spam and malware

The invalid SSL certs is one that I found somewhat new:

For SSL certificates to be valid for your website, they need to match the name of the site. Common problems include expired SSL certificates and servers misconfigured such that all websites on that server use the same certificate. Most web browsers will try warn users in these situations, and Google tries to alert webmasters of this issue by sending a message via Webmaster Tools. The fix for these problems is to make sure to use SSL certificates that are valid for all your website’s domains and subdomains your users will interact with.

Forum discussion at Google +.

New Google patent

Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google's +1 button.

What is a reference?

There are two main ways in which people can reference other people's websites:

• links from one site to the other
• clicks on buttons such as Facebook's "Like" button or Google's "+1" button.

Google uses these references to calculate the relevance of a website for the search results. The more and the better the references are, the higher your website will be listed in Google's search results.

Not all references are equal

The patent application explains it as follows:

"Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score.

Thus, the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents.

This implies a recursive definition: the reputation of a particular agent is a function of the reputation of the content and agents which refer to it."

For example, someone who shares high quality information on a regular basis might become a "trusted agent". References of that person will have a higher influence on the referenced page than references from other people.

What does this mean to your website?

The Google patent indicates that it does not make sense to buy links or +1 clicks in bulk. Low quality backlinks and +1 clicks from people who will click the +1 button on any website won't help your search engine rankings.

If you want to get higher rankings on Google, you need backlinks from high quality websites and you must make sure that only people who like your website click the +1 buttons on your site (click here for instructions on how to add Google's +1 button to your site).

Quality is much more important than quantity. Don't fall for quick-fix SEO solutions that promise hundreds of backlinks in a short time with no work. These backlinks won't help your website and it is likely that Google might consider them spam.

Source - Axandra Search Engine Facts

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Google Improves Multilingual Support

Google Improves Multilingual Support With Markup

Google announced better support for webmasters to communicate their multilingual content to Google with a new link element markup.

Googler, Pierre Far, said on Google +:

“Do you work with multiregional or multilingual websites? Whether you use the same content on all sites (with minor differences, say localized pricing) or you fully translate your content, you can now annotate pages to help us consolidate the signals of such pages and also help us show the correct regional page to users in search.”

Here is how it works:

Imagine you have an English language page hosted at http://www.example.com/, with a Spanish alternative at http://es.example.com/. You can indicate to Google that the Spanish URL is the Spanish-language equivalent of the English page in one of two ways:

· HTML link element. In the HTML section of http://www.example.com/, add alink element pointing to the Spanish version of that webpage at http://es.example.com/, like this:

· HTTP header. If you publish non-HTML files (like PDFs), you can use an HTTP header to indicate a different language version of a URL:

Link: ; rel="alternate"; hreflang="es"

If you have multiple language versions of a URL, each language page in the set must userel="alternate" hreflang="x" to identify the other language versions. For example, if your site provides content in French, English, and Spanish, the Spanish version must include a rel="alternate" hreflang="x" link to both the English and the French versions, and the English and French versions must each include a similar link pointing to each other and to the Spanish site.

Local SEO Services India

Content writing tips

Don't write the content blindly. Analyze the first page of SERP related to your targeted keywords, especially first 3 results and take advantage of their weaknesses and strengths. There are two main things to look upon: Titles & Content

1) For Better Title, take a look at top 3 Titles and understand their strengths and weaknesses. Check if they are providing what they are promising. Moreover, listed titles like (10 steps, 8 ways, 3 reasons, etc.) take advantage over others in SERP's. You can simply add a little to your Title to make it easier, faster, new, more comprehensive and better.

2) For Better Content, click through the first couple of results and see what they are offering and where they are lacking. And accordingly plan an ideal post for your keyword.

Try to add unique information that other results don't have.
Organize your post in a better way.
Get to the point right away.
Not only does the analysis you conduct insure your result will be better, you can be completely confident that your post deserves to be the first result.

Source - RedAlkemi

Content Writing Services India

Effective SEO Tips for E-commerce Sites

Effective SEO Tips for E-commerce Sites -

1. Make your Product Description Attractive
2. Have Room for SEO Keyword in Product Database
3. Create the Product & Category URLs with Keywords
4. Make your Key Content Properly Visible
5. Optimize your Images
6. Create Brand Landing Pages on your Site
7. Create Special Page for Reviews & Testimonials

Cheap SEO Services

New Google Analytics Features

10 New Google Analytics Features You Need to Start Using -

1. Dashboards
2. Keyword Clouds
3. Real-Time Data
4. Site Speed
5. Search Simplifies Navigation
6. Webmaster Tools
7. Social Engagement
8. Visitor Flow & Goal Flow Visualization
9. Event Tracking
10. Multi-Channel Funnels

Read more

Google Analytics Services India

How Does Google Make Algorithm Changes?

How Does Google Make Algorithm Changes?

“A typical algorithmic change begins as an idea from one of our engineers.”

“We then implement that idea on a test version of Google and generate before and after results pages.”

“We typically present these before and after results pages to “raters,” people who are trained to evaluate search quality. “

“Assuming the feedback is positive, we may run what’s called a “live experiment” where we try out the updated algorithm on a very small percentage of Google users, so we can see data on how people seem to be interacting with the new results. For example, do searchers click the new result #1 more often? If so, that’s generally a good sign.”

Google announced another 10 updates

Google has announced new updates, what seems to now be a monthly update on improvements and changes made to their search engine algorithms, indexing and query refinements quality.

They did this about 15 days ago, announcing ten updates during the month and now they have announced another ten updates in their search algorithms.

The important changes include a new ranking signal for determining original content, indexing content deeper to find more long tail content, indexing images faster and indexing blog posts faster.

Here are the updates categorized by new signals and classifiers, indexing improvements and general search results improvements:

New Signals & Classifiers:

• Original content: Google added new signals to help googlers make better predictions about which of two similar web pages is the original one.
• New "parked domain" classifier: This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads. They typically don’t have valuable content for users, so in most cases Google prefer not to show them.
• Image result freshness: Google made a change to how Google determine image freshness for news queries. This will help googlers find the freshest images more often.

Indexing Improvements:

• More comprehensive indexing: This change makes more long-tail documents available in our index, so they are more likely to rank for relevant queries.
• Fresher and more complete blog search results: Google made a change to our blog search index to get coverage that is both fresher and more comprehensive.

Search Results Improvements:

• Related query results refinements: Sometimes Google fetch results for queries that are similar to the actual search you type. This change makes it less likely that these results will rank highly if the original query had a rare word that was dropped in the alternate query. For example, if you are searching for [rare red widgets], you might not be as interested in a page that only mentions "red widgets."
• Top result selection code rewrite: This code handles extra processing on the top set of results. For example, it ensures that Google don’t show too many results from one site ("host crowding"). Google rewrote the code to make it easier to understand, simpler to maintain and more flexible for future extensions.
• More autocomplete predictions: With autocomplete, Google try to strike a balance between coming up with flexible predictions and remaining true to your intentions. This change makes our prediction algorithm a little more flexible for certain queries, without losing your original intention.
• Live results for Major League Soccer and the Canadian Football League: This change displays the latest scores & schedules from these leagues along with quick access to game recaps and box scores.
• Layout on tablets: Google made some minor color and layout changes to improve usability on tablet devices.

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SEO Services India

9 Quick Google+ tips and tricks

9 Quick Google+ tips and tricks

Do you use Google+ everyday? These 9 quick tips or tricks will help you to do more in less time…

9 Quick Google+ tips and tricks

• While you are in google+ stream (google+ page), press J key to read next post (or move down)
• Press K key to read previous post (or move up)
• Clicking on the Google+ bar will scroll to the top of the stream irrespective of wherever you are reading
• Drag and drop any picture, link or video into Google+ share box
• Click on the drop down icon on the top right of a post to get the link for that post
• Don’t like a post, click on the drop down on the right of a post and choose Mute this post, It’ll disappear from your stream
• Don’t understand the language or want translation of a post? Install the google+ translate plugin and it’ll translate to the language of your choice
• Interested in a topic and want to read posts as it arrives? Search for that keyword and save the searchand it’ll appear in the middle left of your stream as a link, you can click on that link to read at anytime
• Don’t want to upload media from your mobile? Turn off Instant Upload in Google+ mobile

Google Plus Pages with Places Search Results

Is Google Starting to Integrate Google Plus Pages with Places Search Results?

It makes sense that Google would integrate Google Plus pages with their Local results. What better way to both allow a business to highlight the Page’s presence and incent other businesses to claim their Google Plus Page and keep it updated with meaningful information.

Read more -http://blumenthals.com/blog/2011/11/23/is-google-starting-to-integrate-google-plus-pages-with-places-search-results/

New Google patent

How Automated Evaluations Might Help Decide Upon Rankings for Search Results at Google

A number of years back, I remember being humbled by a homework assignment crayon drawing by a friend’s son which listed what he was thankful for, and included his parents, his sister, and shoes that Thanksgiving. We take so much for granted that we should be thankful that we have. A few friends and I had gathered over my friend’s house, and we were all knocked somewhat silent by the picture when he proudly showed it off to his father. Thank you to everyone who stops by here to read, to learn, to share, and to add to the discussion. Thank you too, for the chance to share the things I find and the things that I learn from you all.

Read more : http://www.seobythesea.com/2011/11/automated-evaluations-search-results-google/

How to turn more visitors into customers?

Five tips with examples: how to turn more visitors into customers
Tip 1: Make it as easy as possible
Tip 2: Create a trustworthy website
Tip 3: Use a clear call-to-action
Tip 4: Avoid complicated forms
Tip 5: Tell your customers why you're better

4 most important - Google ranking algorithm

Recently Google made around 10 changes to it's ranking algorithm. But out of these here I am discussing 4 that are most important for webmasters and website owners.

1. Google seem to be putting more emphasis to links from the actual content body of the page than the header, side navigation or footer links.

2. Queries that need fresh results impact around 6-10% of the search results to a noticeable degree and the business websites that have news in their content will get benefit from this.

3. Google seems to be paying more attention to the page content than the backlinks. They also say they are de-emphasizing the "exact anchor text" backlinks. This means you should look at altering your "exact anchor text" approach if you have not already done so.

4. Google will tend to rank official websites even higher on Google's result page. And this change is intended to provide the users with more relevant and authoritative results.

eLegacy understands that SEO should be applied keeping in mind the functioning of the search engines and the pattern of search followed by the users. Therefore, we apply methods for clients that will make the website friendly for the users and the search engines and rank them high for their chosen keywords.

Contact us for the best SEO Services India.

Google's new Search App for iPad

Google announced a new Search iPad App.

In fact, zdNet says this app is Chrome OS on the iPad - which in a sense it is, but not fully, since Apple can control it.

The new features include:
> Google Instant Enables Results As You Type
> Web Page Loading On Slide-In Pane
> Image Search Adds Image Carousel
> Visual Search History Browsing With Swipe Controls Of Page Snapshots
> Instant Previews By Tapping On Icon At Top Right
> Search Within A Web Page With Magnifying Glass Tool
> +1 Button Integration On Web Pages

You can download the app for free on your iPad over here -

Google’s New Advanced Search Page

Google’s New Advanced Search Page

New Google Advanced Search Page Drops Links to Page & Removes top 100 options.

Google has updated their advanced search page with the new design, cleaned up some search options and removed some page specific search tools.
The removed tools include the ability to:

(1) Find pages similar to the page
(2) Find pages that link to the page

They have also renamed some of the search options like show top 100 results, but most of the other search features remained.

Here are before and after screen shots:
Old:

Microsoft goes Socl!

It turns out Microsoft has been testing this service with a select group of friends and this week. Microsoft is nearing the end of its private testing period and will roll this out to a bigger public audience through an invite system. Stay tuned!

Read More

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Bing-powered share of searches at 29%

"The combined Bing-powered search comprised 28.62 percent of searches for the month, with Yahoo! Search and Bing receiving 15.39 percent and 13.23 percent, respectively. Google share of searches was at 65 percent in October 2011. [...]

Read More

What is new in Google's ranking algorithm?

Last week, Google's Matt Cutts published a list of 10 recent ranking algorithm changes in an official Google blog. Do these changes affect your website rankings? Do you have to adjust your web pages for the new algorithm?

What is new in Google's ranking algorithm?

Here's the official list:

1. For queries in languages where limited web content is available (for example Hind or Icelandic), Google will translate relevant English web pages and display the translated titles directly below the English titles in the search results.

2. The snippets on the search result page now show more page content and less header/menu content.

3. Google finds that boilerplate links with duplicated anchor text are not as relevant, so they are putting less emphasis on these. The result is more relevant titles that are specific to the page’s content.

4. Autocomplete predictions in Russian have been improved.

5. People who are searching for software applications will see more rich snippets, like cost and user reviews, within their search results.

6. Google retired a signal in Image Search related to images that had references from multiple documents on the web.

7. Some queries get fresher results. This change impacts around 6-10% of search results to a noticeable degree and better determines the appropriate level of freshness for a given query.

8. Google adjusted how they attempt to determine which pages are official. This will tend to rank official websites even higher on Google's result page.

9. Date-restricted queries have been improved to ensure that users get the results that are most relevant for the date range that they specify.

10. Autocomplete predictions for Hebrew, Russian and Arabic have been improved.

Matt Cutts does not go into detail. The most important change seems to be that boilerplate links with duplicated anchor text are not as relevant as before.

This probably affects the texts in your website navigation most. If the navigation text was "green widgets" before, this would give the linked page a boost for the term "green widgets". Matt Cutts says that this has changed.

How do you have to change your web pages?

Google says that you shouldn't focus on the ranking factors above:

"Before you go wild tuning your anchor text or thinking about your web presence for Icelandic users, please remember that this is only a sampling of the hundreds of changes we make to our search algorithms in a given year, and even these changes may not work precisely as you’d imagine."

Google uses many different elements to specify the position of your web pages on the search result pages. If you want to be on the safe side, analyze your web pages with IBP's Top 10 Optimizer.

The Top 10 Optimizer analyzes all important elements that determine the position of your web pages and it also tells you how to adjust your pages so that they get the best possible rankings.

Google is continually improving the ranking algorithms. If you want to keep your rankings, and if you want to get better rankings, regularly check your web pages to make sure that they are compliant to Google's latest ranking algorithm.

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