Twitter can be a very powerful social media vehicle, but are you using the 140 character social network to it's fullest?
Purge Your Follow/Followers: Take time to go through your twitter follower list and trim it down to the people or companies that are relevant to you.
Create Lists: Twitter's Lists can add value to their online persona. Twitter Lists are a social way of grouping people you follow (and even those you don't) and sharing those lists for the benefit of others as much as for your own organizational benefit. If you produce a useful list that other people follow, there is a strong chance they will follow your account as well.
Share with the Max: Take advantage of the lists you created and share what you want to share, and say what you want to say, as long as it's genuine, and about something that matters to you. Sharing with the audience that you know care about the same things as you do will make your Twitter life that much more rewarding.
Kill the Autopilot: It's not about the number of tweets you do; it's all about the quality and the relevancy of what you say.
Twitter is an important part of social media strategy and make sure you use it to the full potential. When you're on twitter engage yourself with the audience of similar interests and see the difference it will make in your presence on twitter.
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