Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won't get many sales no matter how many visitors your website has.
There are four things that you should do to show your website visitors that your company can be trusted:
1. Show that your website represents a real company
It's amazing how many Internet businesses don't list their postal addresses. Do these businesses have something to hide? If your customers don't know who you are and where you live they might refrain from doing business with you.
What you should do on your own website:
If you're serious about your business show your visitors that you have nothing to hide. List your full contact information on your website.
2. Show your website visitors why your company is better
Why should someone buy from you and not from your competitors? Is there anything that distinguishes you from the rest?
What you should do on your own website:
Show your website visitors how you're different and why they should use your products or services instead of the ones of your competitors.
3. Show your visitors that other people tested it before
If other people have tested your products and services then it's less risky for new customers to buy from you. Your website visitors want to be reassured that you're a serious business. If your company or your product has received awards then show them to your visitors. If your current customers have something positive to say about your products or services, list these testimonials on your website.
What you should do on your own website:
Show your visitors how other people benefited from your products and services and what other people say about you.
4. Offer your website visitors guarantees
Web surfers don't like risks. That's why guarantees will help you to sell more.
What you should do on your own website:
Show your website visitors that you're 100% sure that your product or service really delivers. Give strong guarantees so that your website visitors can only win if they try your products.
It's important to have a trustworthy website if you want to sell something on the Internet. Show your visitors that your business is real and that they can trust you by using the tips above.
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source - ibp
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