If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.
If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.
What are on-site and offsite factors?
1. On-site optimization refers to the factors that you can control on your web site:
--> The text on your web page.
--> The number of web pages on your website.
--> The number of keywords and related keywords on your web pages.
--> The links on your web pages to other pages of your site.
--> The links on your web pages to other websites.
--> The structure of your website.
--> The robots.txt of your site.
--> The HTML code of your web pages.
2. Off-site optimization refers to the ranking factors that are usually out of your control. The most important off-site factor are the links to your web site:
--> The number of backlinks that point to your website.
--> The quality of the backlinks that point to your website.
--> How often your website is mentioned on social media sites.
Search engines determine the position of your website in the search results based on the on-site and the off-site factors of your website.
Get your website optimized best and rank better with our SEO Services India.
Source - IBP
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