Local search ranking factors to get high local rankings
40 local search marketers around the world participated in a survey to find the most important ranking factors for local search. If you want to get high rankings in Google's local search results the survey can help you.
Why is it important to get good local rankings?
For some keywords (for example "plumbers"), Google shows local results at the top of the search result list. These websites aren't listed at the top because they have good content or good backlinks.
They are listed at the top because they fit to the geographic area of the search query. If keywords that show local results are relevant to your business, it is important to be listed in the local search results.
The five most important factors for local results
According to the survey, the following five factors are the most important factors that influence the overall ranking of a website in Google's local results:
It also helps to have the city and the state on the landing page.
- The physical address in the city of search
- Proper category association
- The proximity of the address to centroid
- The domain authority of the website
- The quantity of structured citations on Internet yellow pages websites and data aggregators
The top five factors that have a negative influence on your local rankings
The following factors can have a negative influence on your local rankings:
If your website doesn't have a crawlable version of your name, address and phone number on the landing pages, Google might not also give your website high rankings.
- A mis-match of phone numbers across data ecosystems. For example, tracking phone numbers can negatively affect your local rankings.
- Multiple Google Place pages with the same phone number.
- Multiple Google Places pages with the same or similar business title and address.
- A mis-match of the address and/or the phone number on Google Places and the landing page.
- Including location keywords in categories.
Getting high rankings on Google is important if you want to get more customers and more sales.
This is very helpful information, and very relevant too. I have helped a lot of businesses with their local listings, and have found specifically that the duplicated maps / local pages have been creating continuous issues with their rankings.
ReplyDeleteThanks Andre
ReplyDeleteYeah the local search ranking factors by David rocks! The local SEO community is awesome and really pulls together to help small businesses understand local SEO.
ReplyDeleteMihm's research is always "spot-on". For results of his 5th year of annual compiled data entitled "Local Search Ranking Factors, Vol. 5" go to:
ReplyDeletehttp://www.davidmihm.com/blog/google/local-search-ranking-factors/ To get a FREE 4-page report instantly on your Business's local Ranking visit www.TheLocalSEOsolution.com
I want to get high rank in local search, hope can it
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