How to Optimize Press Releases

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Press releases are a gold mine for attracting high quality links and building site credibility for an SEO campaign. If you already utilize press releases, you might as well get the most out of them to help build your online presence.

By optimizing a press release, you are gaining trusted back links, offering timely content, and providing a way for potential social sharing—everything a search engine uses to determine relevance to rank well in the results.

Where to Start

Optimizing a press release can be simple, and it starts with creating a SEO friendly title. Do this by including a keyword in your title. To maximize the potential of a press release, craft a title that is interesting and “clickable.” Distribution services for press releases also allow you to customize the URL for the release, so implement a keyword here as well.

Polishing the Press Release

After you have the title right, use keyword rich anchor text throughout the press release. Don’t use more than two keywords links in a single press release. It is also a good idea to use the most important link at the beginning of the press release.

When it comes to choosing the right keywords to implement, keep in mind that press releases are one of the best places to utilize branded keywords as opposed to blogs. Make sure the keywords and links flow naturally throughout the press release. At the end of your press release, it is recommended you include a keyword in your boiler plate.

Optimizing Afterward

Once your press release has been submitted, make sure to follow up with other SEO and social media strategies. Take the time to publish your press release on other outlets and social media platforms to maximize outreach. Your goal should be to get your press release picked up by as many reputable sources as possible so your linked keywords have more credibility to boost your page rankings.

After about two weeks, do an analysis for your press release to measure your efforts. If you follow these simple steps, you should start to get more out of your press releases.