In developing a marketing strategy, marketing managers must always start it marketing campaign by identifying the target market and the buyer’s motives on the product or services. Then they can make the five major decisions in planning, developing, executing an advertising their product or services, known as the 5 M’s, viz.
Mission: what are the advertising objectives?
Money: how much can be spent?
Message: what message can be sent?
Media: what media should be used?
Measurement: how should the results is evaluated?
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