Google is excited to share that its new version of Google Analytics. In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features. Here are a few of our favorites -
Google Analytics Real-Time:
Real-Time reporting shows you what’s happening on your site - right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.
Multi-Channel Funnels:
See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.
Mobile Reporting:
More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.
Flow Visualization:
Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. Google have completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.
Over the next few weeks as Google will make Google Analytics v5 the default for all users.
Source - Google Analytics
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